https://biancasri.com Bianca Srivastava Portfolio Tue, 14 Jan 2025 20:52:50 +0000 https://biancasri.com en https://biancasri.com/biancasrivastava Wed, 11 Mar 2020 18:30:51 +0000 Bianca Srivastava Portfolio https://biancasri.com/biancasrivastava Who is she? <img width="2183" height="2078" width_o="2183" height_o="2078" data-src="https://freight.cargo.site/t/original/i/c86ed3df7bca3ab9afa8f8d721e321dfd2bf05760684c4158830a14fc0c8f395/picture.jpg" data-mid="218045478" border="0" data-scale="61" src="https://freight.cargo.site/w/1000/i/c86ed3df7bca3ab9afa8f8d721e321dfd2bf05760684c4158830a14fc0c8f395/picture.jpg" /> Bianca Srivastava ︎Montreal (QC), &nbsp; &nbsp; &nbsp;Chicago (IL), &nbsp; &nbsp; &nbsp;Austin (TX), &nbsp; &nbsp; &nbsp;Mumbai (IN) Bianca is a designer of digital products and experiences in Montreal, QC. She is enchanted by avatars, uncanny realities, and the transient nature of the internet. Currently, she is at McGill University, where she is studying information architecture and systems in the context of data, libraries, and archives.&nbsp; ︎ bianca.srivastava@gmail.com ︎ Bianca-Srivastava ︎ ︎ UI/UX Design UX Research Information Architecture UX/Content Writing &nbsp;Creative Direction ︎ Accenture SongCONSULTING/E-COMMERCE 2021-2024 Clients: Nike/United Health Group/CDW UI/UX, UX RESEARCH Primoria.World&nbsp;RETAIL 2023-2024 (cofounder of a little tshirt company) UI/UX, CONTENT WRITING, CREATIVE DIRECTION Trust CloudSAAS 2021 Projects: Trustshare UI/UX, INFORMATION ARCHITECTURE, UX RESEARCH AurigoSAAS 2020 Projects: Aurigo Engage UI/UX, INFORMATION ARCHITECTURE [CLICK ME FOR CASE STUDIES] ︎ McGill University,2024-CURRENT MIStConcentration: Information Architecture and DesignUniversity of Texas at Austin,2015-2019 BFA Design, Minor in Creative Writing https://biancasri.com/heading-copy-copy Mon, 13 Jan 2025 18:52:24 +0000 Bianca Srivastava Portfolio https://biancasri.com/heading-copy-copy CDW CorpUX E-Commerce Optimization <img width="1200" height="750" width_o="1200" height_o="750" data-src="https://freight.cargo.site/t/original/i/7b35da71156a498e3ba11aa048b75c261e263dfe3d4cc20e8b58be63b6bfa0a7/cdw2.jpg" data-mid="224683614" border="0" data-scale="69" src="https://freight.cargo.site/w/1000/i/7b35da71156a498e3ba11aa048b75c261e263dfe3d4cc20e8b58be63b6bfa0a7/cdw2.jpg" /> THE PROJECT︎CDW has been a client for the Accenture Song Optimization leg for over 3 years. I worked on the engagement from 2021-2023 alongside analysts, strategists, and developers AB testing PDPs (product description pages), PLPs (product listing pages), and home pages to optimize their website for various business and design KPIs. I participated in several PSMs (ACN specific design thinking workshops) with the client, creating hypotheses and offering user-centered perspectives as the UX SME.&nbsp; THE TEAM: Rastko Kovačevic Jason White Erin Sionkowski Bianca SrivastavaMY ROLE:&nbsp; UX Designer https://biancasri.com/Defining-the-problem-copy Mon, 13 Jan 2025 20:03:08 +0000 Bianca Srivastava Portfolio https://biancasri.com/Defining-the-problem-copy PRODUCT DETAIL PAGE REDESIGN FOR LAPTOPS︎ Problem The PDP has too much information for users to digest, causing customers to become overwhelmed and leave the page prematurely. CDW business and tech teams require all the current information to be displayed. How may we rearrange the current information in a way that is intuitive and easy to digest for the user? Hypothesis By re-chunking the information displayed on the PDP by theme and rearranging information chunks as such, we can decrease the scroll time and create an intuitive product narrative for new and returning customers as they explore the offering. https://biancasri.com/Defining-the-problem-copy-copy Mon, 13 Jan 2025 21:27:44 +0000 Bianca Srivastava Portfolio https://biancasri.com/Defining-the-problem-copy-copy THE PROCESS︎ <img width="1358" height="1472" width_o="1358" height_o="1472" data-src="https://freight.cargo.site/t/original/i/f8b49fb14b0e5f0a880190dd23b0d529a433fd61d65eacb3d599492631aff84f/Screen-Shot-2025-01-13-at-4.25.57-PM.png" data-mid="224689471" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/f8b49fb14b0e5f0a880190dd23b0d529a433fd61d65eacb3d599492631aff84f/Screen-Shot-2025-01-13-at-4.25.57-PM.png" /> <img width="1028" height="1248" width_o="1028" height_o="1248" data-src="https://freight.cargo.site/t/original/i/e27fbc584b205eaee5365e2be82ee441c6586a0b7a553d90eee43ed7741a8c93/Screen-Shot-2025-01-13-at-4.30.27-PM.png" data-mid="224690234" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/e27fbc584b205eaee5365e2be82ee441c6586a0b7a553d90eee43ed7741a8c93/Screen-Shot-2025-01-13-at-4.30.27-PM.png" /> <img width="1032" height="1448" width_o="1032" height_o="1448" data-src="https://freight.cargo.site/t/original/i/b205109ebce042a640b8d16d4cf1aaafd1b30020d7d64a30b5c7d0be94ee1e36/Screen-Shot-2025-01-13-at-4.30.13-PM.png" data-mid="224690231" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/b205109ebce042a640b8d16d4cf1aaafd1b30020d7d64a30b5c7d0be94ee1e36/Screen-Shot-2025-01-13-at-4.30.13-PM.png" /> <img width="1542" height="1100" width_o="1542" height_o="1100" data-src="https://freight.cargo.site/t/original/i/155edd2d7fa0fd256498bfdf0426e8641e6d1f8090b60848327e8cc833876446/Screen-Shot-2025-01-13-at-4.52.22-PM.png" data-mid="224692623" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/155edd2d7fa0fd256498bfdf0426e8641e6d1f8090b60848327e8cc833876446/Screen-Shot-2025-01-13-at-4.52.22-PM.png" /> REDESIGN STRATEGY <img width="1440" height="2264" width_o="1440" height_o="2264" data-src="https://freight.cargo.site/t/original/i/29c69543183879035d12d2b2c3692871c4e95f9dbe23e0091fecb2dd4797dec7/Desktop---3.png" data-mid="224700126" border="0" src="https://freight.cargo.site/w/1000/i/29c69543183879035d12d2b2c3692871c4e95f9dbe23e0091fecb2dd4797dec7/Desktop---3.png" /> DESIGN NOTES︎︎︎ Sticky header with “Add to Cart” and price ensures that users have the option to make a purchase decision and any point in the flow. This means that returning customers are not forced to consume information that they may already know before getting to the purchase option.&nbsp; GOAL ︎Appeal to new and returning customers︎︎︎Right scroll with the overview content chunks (tech overview, product description, recommended warranty, product add-ons) allows users to consume an abbreviated version of the product details without the scroll length. Combining specs, description, warranty and add ons makes contextual sense because they encompass what the product is and how it can be used (warranty, add ons).&nbsp; GOAL︎Appeal to new and returning customers︎Consolidate information ︎︎︎Integrating “similar models” and “customers also viewed” under a compare tab allows users to view other synonymous products within the current product page and consolidates two sections together. Users can do a deep dive within this section to view all warranty options and accessories offered within the current product.&nbsp; GOAL︎Remove redundancies︎Consolidate information https://biancasri.com/Final-screens-copy Mon, 13 Jan 2025 23:37:10 +0000 Bianca Srivastava Portfolio https://biancasri.com/Final-screens-copy FINAL PROTOTYPE︎ https://biancasri.com/CASE-STUDIES-BUTTON Tue, 14 Jan 2025 20:52:50 +0000 Bianca Srivastava Portfolio https://biancasri.com/CASE-STUDIES-BUTTON ︎︎︎CASE STUDIES ︎︎︎HOME https://biancasri.com/heading-copy Tue, 12 Sep 2023 19:04:06 +0000 Bianca Srivastava Portfolio https://biancasri.com/heading-copy Nike i3 LabsDesign Research ︎ Strategy&nbsp; <img width="976" height="549" width_o="976" height_o="549" data-src="https://freight.cargo.site/t/original/i/ab255b5c06b2bb406b09b2f79b4bbb1f181a90ae4fd5b69a6d0d106588867ecf/_119084402_tv068214398.jpg" data-mid="190542996" border="0" data-scale="73" src="https://freight.cargo.site/w/976/i/ab255b5c06b2bb406b09b2f79b4bbb1f181a90ae4fd5b69a6d0d106588867ecf/_119084402_tv068214398.jpg" /> THE PROJECT︎Every year, Nike i3 Labs conducts global digital assessments of its 100+ retail partners. Our team was responsible for assessing the retail websites on a set of predetermined criteria and extrapolating trends and insights for the region assessed.&nbsp; The final deliverable is a presentation of findings and recommendations to Nike leadership, raw assessment data and retailer-specific decks with website optimization recommendations. Note: The case study presented below is a small sample of insights that cover 100+ mobile retail websites and apps. Due to NDA I am unable to attach data visualizations and insights related to data of trends observed that were a part of the final deliverable. THE TEAM: Cheyenne Atchison Tiffany Tillotson Bianca SrivastavaMY ROLE:&nbsp; UX ResearcherUX SME https://biancasri.com/Defining-the-problem-2 Tue, 12 Sep 2023 20:01:14 +0000 Bianca Srivastava Portfolio https://biancasri.com/Defining-the-problem-2 WHY?︎ Purpose To evaluate opportunities across key experience pillars with our strategic partners, and benchmark the consumer journey across the industry. Goal To improve together by co-creating clear consumer-centric elevation agendas, delivering exceptional user experiences that acquire, serve, and retain members/consumers. Outcome Paired with a continuous cycle of testing, learning, and scaling of learnings, these assessments will prove to be a critical tool for future improvements. THE APPROACH︎ 1. 400+ Criteria Questions evaluated between April – May 2023, consisting of over 80more questions than the previous EMEA assessment. 2. Categorized into 6 topics and 28 subtopic areas to holistically measure the consumer experience. 3. Scores indexed to a 100-point scale with weighting applied to place greater emphasis on high impact areas and features. 4. Accenture Subject Matter Experts (SMEs) will provide a consumer-centric lens and answer desk-based research questions (70%). 5. Nike Retail Partners will answer an additional set of questions which aren’t accessible from a customer viewpoint (30%). https://biancasri.com/Defining-the-problem-copy Thu, 09 Jan 2025 20:09:54 +0000 Bianca Srivastava Portfolio https://biancasri.com/Defining-the-problem-copy EMEA ASSESSMENT THEMES AND OPPORTUNITIES Create Memorable Product DifferentiationAdapt innovative product presentation solutions on the digital shelf to aid in confident purchase decisions and help Nike products stand out amongst competitors.Exemplify Membership PerksAdapt innovative product presentation solutions on the digital shelf to aid in confident purchase decisions and help Nike products stand out amongst competitors.Curate the Shopping JourneyStrategize product recommendation placement at every stage of the user's journey to display relevant upsells and cart additions when applicable. &nbsp; Provide Product Availability TransparencyClarify product stock with differentiation between the online and in-store experiences. Offer flexible delivery times that empower customers to make purchase decisions that fit their needs. Enable Styling and Fit ConfidenceInstill purchase assurance by offering size prediction tools, charts, and insight into model sizing. Increased UGC and social media presence can help customers better envision products before placing an order. Encourage Community EngagementEmpower customers to educate themselves and participate in JEDI initiatives to foster brand community and encourage post-purchase brand participation. https://biancasri.com/CREATING-MEMORABLE-PRODUCT-DIFFERENTIATION Thu, 09 Jan 2025 20:31:22 +0000 Bianca Srivastava Portfolio https://biancasri.com/CREATING-MEMORABLE-PRODUCT-DIFFERENTIATION CREATING MEMORABLE PRODUCT DIFFERENTIATION ︎ ︎ Product imagery and presentation should be engaging and diverse, leveraging a broad range of digital capabilities to showcase the product and help customers fully visualize it for themselves. Based on our observations, here’s what we recommend: Leverage diverse product imagery for both apparel and footwear products, using models with various life stages, body types, and measurements, in addition to ethnicity and skin colour. This promotes DEI while helping all customers envision the product on themselves.Implement more digital tools and capabilities, such as AR/VR, videos, and 360-degree product views, which enables customers to visualize how the product would look and feel. <img width="854" height="732" width_o="854" height_o="732" data-src="https://freight.cargo.site/t/original/i/6a34647bbcd0a446edd3d4989a2dc1a578fc94ca8bdf69e30c1c0e06527f8067/Screen-Shot-2025-01-09-at-3.43.11-PM.png" data-mid="224459450" border="0" src="https://freight.cargo.site/w/854/i/6a34647bbcd0a446edd3d4989a2dc1a578fc94ca8bdf69e30c1c0e06527f8067/Screen-Shot-2025-01-09-at-3.43.11-PM.png" /> CURRENT RETAILERS