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DEFINING THE PROBLEM
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What do our stakeholders want?




To re-think and restructure the current site’s information architecture.
To better integrate the Bootcamp Selector Tool, loan application, and the school partnership pages sections.

To create a modern, clean, identifiable UI that simplifies how they communicate their products and establish trust with customers.

Who are our users?


Students need the website to simply apply for a loan.
 

Students that are using the website to browse through schools and loans.



PROBLEM STATEMENT
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The SkillsFund website needs to communicate transparency and simplicity by having a straightforward, streamlined design system, while also conveying trust by appealing to the millennial demographic.