User Interviews
After creating moodboards and style tiles, I presented materials to our 5 users. After providing a brief project overview, we asked them:
1. How they felt fitness was being depicted in each direction
2. Which direction made them more likely to engage with fitness
3. The tone communicated in each direction
![](https://freight.cargo.site/t/original/i/1211ec870d01578a977f8d54ef973bdcf102060bccb1600357ff80f867faca4e/Untitled---Copy-of-New-frame-3.jpg)