User Interviews

After creating moodboards and style tiles, we presented materials to our users. After providing a brief project overview, we asked them:

Q1.

How the tone was being presented

Q2.

How trustworthy they found the identity to be

Q3.

If there were any elements that were standing out in particular

User Takeaways

85%

of users reacted positively to the hand drawn illustrations and color palette. They felt like the site was casual and personable, and could be trusted.

40%

of users were confused about the type choice.

40%

of users liked the illustrations but found the center alignment of the graphic to be distracting.