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User Interviews


After creating moodboards and style tiles, we presented materials to our users. After providing a brief project overview, we asked them:

1. How the tone was being presented 2. How trustworthy they found the identity to be 3. If there were any elements that were standing out in particular 




User Takeaways


• 85% of users reacted positively to the hand drawn illustrations and color palette. They felt like the site was casual and personable, and could be trusted.

• 40% of users were confused about the type choice.

• 40% of users liked the illustrations but found the center alignment of the graphic to be distracting.