MOODBOARD EXPLORATION
To begin the redesign, the team decided to create 3 divergent concepts (1 per designer), in order to give the client more options. In this exploration, I focused on a monochromatic color scheme with a vibrant green accent, complemented by friendly line drawings. The green was integral in communicating neutrality and growth while also appealing to the millenial demographic with its bright, eye catching tone.
STYLE TILE EXPLORATION
With the moodboard as reference, I began honing in on the identity by creating illustrations and UI elements. I explored the theme of career growth through plant imagery, using specifically office plants to relate more literally to the subject while retaining the analogy. As per client recommendations, I toned the green down to a more subtle, natural tone.