WHO ARE WE DESIGNING FOR?
Erin, 28, elementary school teacher
Goals
• To be able to work out at least 3-5 times a week
• To have a tailored workout routine that fits her health condition
Needs
• To be able to communicate with a health professional
• A product that will keep her accountable for her fitness
Frustrations
• Doesn’t have enough time to juggle all aspect of her life
• Has a health condition that limits her workout options