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EXEMPLIFY MEMBERSHIP PERKS


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Make creating an account as seamless as possible to prevent drop-offs.



The following are some specific steps to take:

  • Require minimal information (ideally, only email and PW) needed to create an account, in accordance with cyber security laws for the respective country.
  • Enable social media log in and sign up so that users do not need to manually enter information.
  • Allow Apple keychain, a system password manager, and/or biometrics to be used to log into retail partner apps.
  • Enable users to create an account at checkout so they do not have to re-enter information such as email and physical address.

CURRENT RETAILERS