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ENCOURAGE COMMUNITY ENGAGEMENT


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Celebrate JEDI initiatives (Justice, Equity, Diversity, and Inclusion) by increasing visibility to make them a core pillar in the brand's identity.



Based on our observations, here are areas of visibility that could promote JEDI initiatives:

  • Create a social initiatives tab in the hamburger menu and/or call out such initiatives prominently on the About Page of the website.
  • For brand specific social initiatives, enumerate initiatives on the brand pages. For example, reflect Nike’s Move to Zero initiative on the brand's PLP.

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