ENCOURAGE COMMUNITY ENGAGEMENT

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Celebrate JEDI initiatives by increasing visibility to make them a core pillar in the brand's identity.

Based on our observations, here are areas of visibility that could promote JEDI initiatives:

Create a social initiatives tab in the hamburger menu and/or call out such initiatives prominently on the About Page of the website.
For brand specific social initiatives, enumerate initiatives on the brand pages. For example, reflect Nike’s Move to Zero initiative on the brand's PLP.

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