ENCOURAGE COMMUNITY ENGAGEMENT
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Celebrate JEDI initiatives by increasing visibility to make them a core pillar in the brand's identity.
Based on our observations, here are areas of visibility that could promote JEDI initiatives:
- Create a social initiatives tab in the hamburger menu and/or call out such initiatives prominently on the About Page of the website.
- For brand specific social initiatives, enumerate initiatives on the brand pages. For example, reflect Nike’s Move to Zero initiative on the brand's PLP.

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