DEVELOPING THE BRAND
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We began thinking about our brand by performing a visual analysis of our competitors. We created a spreadsheet, then parsed through our findings by affinity diagraming key takeaways.
Our top competitors were:
Nike Training, Peleton and Strava
︎
We began thinking about our brand by performing a visual analysis of our competitors. We created a spreadsheet, then parsed through our findings by affinity diagraming key takeaways.
Our top competitors were:
Nike Training, Peleton and Strava
Key Market Takeaways:
•The current market appeals to people already interested in and knowledgeable about fitness.
• There is an opportunity to cater to those that want to become fit and don’t have the knowledge or resources.
• There is opportunity to created tailored workouts to fit the needs of those that are physically compromised.
Key Visual Takeaways:
• The current brand visuals are modern and streamlined
• Brand identities are focused on optimization and masculinity
• There is an opportunity for color and graphics, without compromising optimization. Since we are providing tailored workouts to those with health conditions, a more approachable tone should be explored.