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DEFINING THE PROBLEM
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What do our stakeholders want?

Who are our users?

• To re-think and restructure the current site’s information architecture so that content and features are better organized and easier to find/navigate.
• To better integrate the Bootcamp Selector Tool, loan application, and the school partnership pages sections of the site to be seamless and consistent.

• To create a modern, clean, identifiable UI that simplifies how we communicate our products and establishes trust with customers.
1. Students that know their schools and need the website to simply apply for a loan.

2.
Students that are using the website to browse through schools and loans.