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CREATING MEMORABLE PRODUCT DIFFERENTIATION


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Product imagery and presentation should be engaging and diverse, leveraging a broad range of digital capabilities to showcase the product and help customers fully visualize it for themselves.



Based on our observations, here’s what we recommend:

  • Leverage diverse product imagery for both apparel and footwear products, using models with various life stages, body types, and measurements, in addition to ethnicity and skin colour. This promotes DEI while helping all customers envision the product on themselves.

  • Implement more digital tools and capabilities, such as AR/VR, videos, and 360-degree product views, which enables customers to visualize how the product would look and feel.

CURRENT RETAILERS