Artboard
UI ︎ Product Design ︎ Branding![](https://freight.cargo.site/t/original/i/c22e9349b27fd267b7e77e8a4c0c712143a32a3f289377257ebd983f38e55cbb/Mockup.png)
THE BRIEF
︎
ArtBoard is a dashboard app for managers of art-related afterschool programs in Austin, Texas. Managers are able to track classes, retention rates, message students and teachers, and add content to the front-end student-facing app.
The Team:
Shar McLeod
Bianca Srivastava
My Role:
Product designer
Branding
Illustration
︎
What do we want to achieve?
In Austin, there lacks a competitor that effectively connects arts afterschool programs to program managers in a way that benefits the growth of the institution.
Overwhelmingly, public afterschool program websites/apps are crowded and disorganized, which results in poor online engagement. We want to streamline the back-end managerial dashboard to increase front-end online engagement, and ultimately create a platform for managers to connect with prospective students and teachers.
To create a dependable platform that leverages comprehensive data for institutions to financially support initiatives and garner higher participation in afterschool art programs.
DEVELOPING THE BRAND
︎
We began thinking about our brand by performing a visual analysis of our competitors. We created a spreadsheet, then parsed through our findings by affinity diagraming key takeaways.
︎
We began thinking about our brand by performing a visual analysis of our competitors. We created a spreadsheet, then parsed through our findings by affinity diagraming key takeaways.
![](https://freight.cargo.site/t/original/i/942058f8b2c0023b1ebe66ac364aa2ded23ddac3e3b4de4cc57a1e2dda1d18a6/Untitled---Copy-of-New-frame.jpg)
Key Market Takeaways:
![](https://freight.cargo.site/t/original/i/80ac8b16c908b48100deb48d0c15ea4759df31532ee28e0522485581a84255ad/np_bulls-eye_2839729_050237.png)
![](https://freight.cargo.site/t/original/i/196a5debff7f4302faec1393ea1ef400babbc6fab35999a00249d8dd0d145755/np_interaction_773851_050237.png)
Key Visual Takeaways:
![](https://freight.cargo.site/t/original/i/d42560a1751db21f706636434433fc83993a4c2eeaa329366c30afccc589e799/np_tyrannosaurus-skeleton_100904_050237.png)
![](https://freight.cargo.site/t/original/i/a5547398ba1cc6348335d248c718694c920a85f1019d7f1ca272d795b3fb6285/np_art_3617051_050237.png)
![](https://freight.cargo.site/t/original/i/e51d4e6ac9d30b2711cbb74da02f2c2caec512ebb865280147195bbba370beb1/np_contemporary-art-lines_3458939_050237.png)
FINAL BRAND VALUES
︎
︎