Artboard
UI ︎ Product Design ︎ Branding
THE BRIEF
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ArtBoard is a dashboard app for managers of art-related afterschool programs in Austin, Texas. Managers are able to track classes, retention rates, message students and teachers, and add content to the front-end student-facing app.
The Team:
Shar McLeod
Bianca Srivastava
My Role:
Product designer
Branding
Illustration
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What do we want to achieve?
In Austin, there lacks a competitor that effectively connects arts afterschool programs to program managers in a way that benefits the growth of the institution.
Overwhelmingly, public afterschool program websites/apps are crowded and disorganized, which results in poor online engagement. We want to streamline the back-end managerial dashboard to increase front-end online engagement, and ultimately create a platform for managers to connect with prospective students and teachers.
To create a dependable platform that leverages comprehensive data for institutions to financially support initiatives and garner higher participation in afterschool art programs.
DEVELOPING THE BRAND
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We began thinking about our brand by performing a visual analysis of our competitors. We created a spreadsheet, then parsed through our findings by affinity diagraming key takeaways.
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We began thinking about our brand by performing a visual analysis of our competitors. We created a spreadsheet, then parsed through our findings by affinity diagraming key takeaways.
Key Market Takeaways:
Key Visual Takeaways:
FINAL BRAND VALUES
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